Opportunities to spend money:
The Single
There is a page on the site dedicated solely to buying the debut single, which allows the audience to purchase it through various online shops, such as itunes, play.com and HMV. The single cover is given prominent position on the page, allowing the audience to recognise the brand image.
The Tour
The site has a page dedicated to events, and on this there can be found a list of all the dates and venues of the upcoming One Direction tour. Alongside this are instructions of how to purchase tickets once they go on sale.
Merchandise
One Direction have an offshoot website linked to their main site, which sells merchandise associated to the band, along with other artists from their record label. Amongst the items available for sale are posters, mugs and clothing, all with images of the band, the band logo and sometimes signed autographs.
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