The main ways in which modern society consumes music:
Radio
Music Players:
iPods, mobile phones, mp3 players
Computer sites:
Spotify, we7, youtube, myspace, live radio streaming
Television:
music channels, On Demand music videos, TV appearances
Live Performances:
Festivals, concerts
How does our target audience affect this?
Our primary target audience of teenage girls aged 13-20 are usually in possession of a portable music player, such as an iPod, and are generally in reach of the internet. This means that a band attempting to crack the teenage market would need to have a strong online presence, both on music sites like myspace and social networking sites like twitter.
It would certainly be helpful to consider the different media platforms that we could incorperate into the website; for example we could have:
Photo Galleries
Videos - The Music Video, behind the scenes of the shoots, and interviews
Twitter feed
Facebook feed
Music player
Interactive Games & Quizzes
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