Question 3: What have you learned from your audience feedback?

Recap on our target audience

Girls aged between 13-20
Very tech savvy
Beginning to rebel from authorities figures, i.e. school, parents
Beginning to start relationships
Looking for new genres of music in order to gain some individuality

Secondary Audience
Boys aged 13-20
50 + both genders, who liked bands such as The Runaways

See below for highlights from our focus group research.


We also took a wider sample of responses using a paper questionnaire, which meant that people could give feedback more anonymously. This was helpful as it meant that we could be given more critical feedback this way. Click this images to see some responses.

The feedback questionnaire applicants were of both gender and aged between 15 and 18. The responses were fairly similar, which suggests that we managed to target the average teenager accurately, as they understood our intentions with the video.

Out of ten, we managed an average rating of 7.7, which means that although there were elements we could have improved, it still successfully impacted on our primary audience.

The genre was correctly identified by everyone as rock, although there were some variations on the type of rock music - answers ranged to punk-rock to alternative-rock.

When asked what they liked about the video, common responses included 'the content of the video matched the song', 'the pace', and 'the different set-ups', especially the boyfriend shots, as several of them mentioned our slo-mo falling shot at the drop in the music. They agreed that it was similar to a real video, I suspect because we complied to a lot of the conventions of rock music videos. Most said that they would consider buying the album as long as the other tracks were of the same standard, which we found interesting as most of them were male, meaning that the video appears to be accessible to both genders. All of them said they would expect to see this video on the MTV music channels.

We also posted a questionnaire online, and asked some people that were outside of the main target audience to proved feedback. Examples of responses can be seen if you click the image below. (apologies for the rick-roll, it's the inevitable result of posting anything on facebook)

Some feedback that I was really happy about were the responses on whether they would buy the album, particularly the third point. One of the issues with the band that sing this song, is that the music is good but the lead singer isn't very likable to teenage girls, which should be the main target audience. For an example, read the following interview. http://www.teenvogue.com/industry/coverlook/2009/07/teen-vogue-cover-girl-taylor-momsen_090728 In our case, it appears that we have completed our aim of accurately targeting the 13-18 audience, as they like the image of the band far more than the Pretty Reckless.