Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products.

Our group sat down together to discuss the above question. We began with the music video.



Summary Points:

• Conventional Rock Video
• Dark colour scheme & lots of performance shots
• Relationship between lyrics and visuals
• Relationship between music and visuals - cut to the beat
• CU of singer acting as visual hook
• Comparisions to It's My Life
• Little less responsible band  image, but appealing to teenage audience
• Breaking editing rules - typical music video convention
• Concept / fragmented narrative don't link to performance
• Metaphorical mise-en-scene
• Alternative gender representation

We then moved onto the website:



Summary Points

• We stuck to conventional website layouts
• Different features - music, links etc
• Traditional pages
• Brand Image strengthened
• Opportunities to buy - adverts
• Challenging conventions in terms of bio - targeting audience not critics / journalists
• Audience Interactons on different platforms - twitter; comment box
• Keeping site as a central hub

Summary Points

• Challenging conventions - competition page - making question appeal to audience
• Social Networking used to target audience
• Record Label influence

Discussing the Album


Summary Points

• Symbolic, artistic front image
• Using album title in image
• Industry conventions: Parental Advisory sign, Label details, band contact
• Making sure whole band is featured - rock is a group genre not solo
• Logo across all products
• Colour scheme - similarities between all four pages